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| 1 | +--- |
| 2 | +description: Sim product language, positioning, and tone guidelines |
| 3 | +globs: ["apps/sim/app/(landing)/**", "apps/sim/app/(home)/**", "apps/docs/**", "apps/sim/app/manifest.ts", "apps/sim/app/sitemap.ts", "apps/sim/app/robots.ts", "apps/sim/app/llms.txt/**", "apps/sim/app/llms-full.txt/**", "apps/sim/app/(landing)/**/structured-data*", "apps/docs/**/structured-data*", "**/metadata*", "**/seo*"] |
| 4 | +--- |
| 5 | + |
| 6 | +# Sim — Language & Positioning |
| 7 | + |
| 8 | +When editing user-facing copy (landing pages, docs, metadata, marketing), follow these rules. |
| 9 | + |
| 10 | +## Identity |
| 11 | + |
| 12 | +Sim is the **AI workspace** where teams build and run AI agents. Not a workflow tool, not an agent framework, not an automation platform. |
| 13 | + |
| 14 | +**Short definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. |
| 15 | + |
| 16 | +**Full definition:** Sim is the open-source AI workspace where teams build, deploy, and manage AI agents. Connect 1,000+ integrations and every major LLM to create agents that automate real work — visually, conversationally, or with code. |
| 17 | + |
| 18 | +## Audience |
| 19 | + |
| 20 | +**Primary:** Teams building AI agents for their organization — IT, operations, and technical teams who need governance, security, lifecycle management, and collaboration. |
| 21 | + |
| 22 | +**Secondary:** Individual builders and developers who care about speed, flexibility, and open source. |
| 23 | + |
| 24 | +## Required Language |
| 25 | + |
| 26 | +| Concept | Use | Never use | |
| 27 | +|---------|-----|-----------| |
| 28 | +| The product | "AI workspace" | "workflow tool", "automation platform", "agent framework" | |
| 29 | +| Building | "build agents", "create agents" | "create workflows" (unless describing the workflow module specifically) | |
| 30 | +| Visual builder | "workflow builder" or "visual builder" | "canvas", "graph editor" | |
| 31 | +| Mothership | "Mothership" (capitalized) | "chat", "AI assistant", "copilot" | |
| 32 | +| Deployment | "deploy", "ship" | "publish", "activate" | |
| 33 | +| Audience | "teams", "builders" | "users", "customers" (in marketing copy) | |
| 34 | +| What agents do | "automate real work" | "automate tasks", "automate workflows" | |
| 35 | +| Our advantage | "open-source AI workspace" | "open-source platform" | |
| 36 | + |
| 37 | +## Tone |
| 38 | + |
| 39 | +- **Direct.** Short sentences. Active voice. Lead with what it does. |
| 40 | +- **Concrete.** Name specific things — "Slack bots, compliance agents, data pipelines" — not abstractions. |
| 41 | +- **Confident, not loud.** No exclamation marks or superlatives. |
| 42 | +- **Simple.** If a 16-year-old can't understand the sentence, rewrite it. |
| 43 | + |
| 44 | +## Claim Hierarchy |
| 45 | + |
| 46 | +When describing Sim, always lead with the most differentiated claim: |
| 47 | + |
| 48 | +1. **What it is:** "The AI workspace for teams" |
| 49 | +2. **What you do:** "Build, deploy, and manage AI agents" |
| 50 | +3. **How:** "Visually, conversationally, or with code" |
| 51 | +4. **Scale:** "1,000+ integrations, every major LLM" |
| 52 | +5. **Trust:** "Open source. SOC2. Trusted by 100,000+ builders." |
| 53 | + |
| 54 | +## Module Descriptions |
| 55 | + |
| 56 | +| Module | One-liner | |
| 57 | +|--------|-----------| |
| 58 | +| **Mothership** | Your AI command center. Build and manage everything in natural language. | |
| 59 | +| **Workflows** | The visual builder. Connect blocks, models, and integrations into agent logic. | |
| 60 | +| **Knowledge Base** | Your agents' memory. Upload docs, sync sources, build vector databases. | |
| 61 | +| **Tables** | A database, built in. Store, query, and wire structured data into agent runs. | |
| 62 | +| **Files** | Upload, create, and share. One store for your team and every agent. | |
| 63 | +| **Logs** | Full visibility, every run. Trace execution block by block. | |
| 64 | + |
| 65 | +## What We Never Say |
| 66 | + |
| 67 | +- Never call Sim "just a workflow tool" |
| 68 | +- Never compare only on integration count — we win on AI-native capabilities |
| 69 | +- Never use "no-code" as the primary descriptor — say "visually, conversationally, or with code" |
| 70 | +- Never promise unshipped features |
| 71 | +- Never use jargon ("RAG", "vector database", "MCP") without plain-English explanation on public pages |
| 72 | +- Avoid "agentic workforce" as a primary term — use "AI agents" |
| 73 | + |
| 74 | +## Vision |
| 75 | + |
| 76 | +Sim becomes the default environment where teams build AI agents — not a tool you visit for one task, but a workspace you live in. Workflows are one module; Mothership is another. The workspace is the constant; the interface adapts. |
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