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web: redirect /banner to homepage with event UTM tags#12

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willwashburn merged 1 commit into
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claude/stoic-dijkstra-99hzi9
Jun 27, 2026
Merged

web: redirect /banner to homepage with event UTM tags#12
willwashburn merged 1 commit into
mainfrom
claude/stoic-dijkstra-99hzi9

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@willwashburn

@willwashburn willwashburn commented Jun 26, 2026

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What

Adds a /banner short link that redirects to the homepage with UTM parameters, so traffic from the physical banner at our current in-person event is attributable in analytics.

/banner → /?utm_source=ai-engineer-worldfair&utm_medium=banner&utm_campaign=ai-engineer-worldfair-2026

UTM breakdown:

  • utm_source=ai-engineer-worldfair — the event where the banner lives (origin of the traffic)
  • utm_medium=banner — the physical banner is the channel
  • utm_campaign=ai-engineer-worldfair-2026 — groups this event's traffic

Why a temporary redirect

permanent: false (307, not 308) so /banner stays a reusable short link. When the next event comes around we just update the destination and the link repoints — a permanent redirect would get cached in attendees' browsers and stick to this campaign.

How to update for a future event

Change the three UTM values in the /banner redirect block in web/next.config.mjs.

🤖 Generated with Claude Code

https://claude.ai/code/session_01HiPuenihAEqYL2YWDq7bfk


Generated by Claude Code


Summary by cubic

Adds a /banner short link that redirects to the homepage with UTM tags to attribute traffic from the event banner, using a temporary redirect so the link stays reusable for future events.

  • New Features

    • /banner/?utm_source=ai-engineer-worldfair&utm_medium=banner&utm_campaign=ai-engineer-worldfair-2026 via 307 (temporary) in Next.js redirects.
  • Migration

    • For future events, update the three UTM values in the /banner redirect in web/next.config.mjs.

Written for commit 5f31adf. Summary will update on new commits.

Review in cubic

Add a /banner short link that redirects to the homepage with UTM
parameters attributing traffic to the physical banner at the current
in-person event (AI Engineer World's Fair). Temporary redirect so the
link can be repointed at the next event.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
Claude-Session: https://claude.ai/code/session_01HiPuenihAEqYL2YWDq7bfk
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Code Review

This pull request adds a temporary redirect in web/next.config.mjs from /banner to the homepage with UTM tracking parameters to attribute traffic from a physical QR code banner at the AI Engineer World's Fair. The implementation is correct and well-documented, and I have no feedback to provide.

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@willwashburn willwashburn merged commit bad3c54 into main Jun 27, 2026
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2 participants