Principal Product Owner at Optimizely · Founder · Writer
A hands-on senior PM who writes his own prototypes, queries his own production data, and ships A/B tests alongside engineering.
- Leading the platform and integrations teams at Optimizely. Headless APIs, the connector surface, and platform infrastructure across two teams.
- Previously shaped an in-house agentic AI platform for Marketing and Experimentation Ops, with thousands of agents running in production across enterprise customers.
- SupplyLine — Co-founder. B2B FinTech for an underbanked retail market. Credit decisioning, BNPL-style lending, and invoice discounting. 4,000+ retailers, around $2M in credit disbursed, currently raising Series A.
- Nurby AI — Founder. A privacy-first vision-language layer over existing camera infrastructure. Plain-language rules, with footage that never leaves the network.
- Learning Shaper — Product Consultant. A K-12 ERP with embedded AI, live across 150+ schools and 40,000+ students.
- PorashonaOnline — Co-founder. AI exam-prep for Bangladeshi board and BCS students.
Read all 56 essays at eshpel.in/blog →
Agentic AI RAG Evals Prompt design B2B SaaS MarTech FinTech EdTech Headless / API platforms Product discovery 0 to 1
Newspaper writer at fifteen (The Daily Star), literary magazine editor-in-chief for seven years, then UX, then analytics, then product. The writing and the editing came first, and most of what I know about product I learned there before it had the name.