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Adrian Morrison 1-month paid-trial iCAC & LTV model (xlsx)#29

Draft

johnkalis wants to merge 4 commits into

mainShopify/.github:mainfrom

cursor/adrian-morrison-1mo-trial-ltv-icac-fd07Shopify/.github:cursor/adrian-morrison-1mo-trial-ltv-icac-fd07Copy head branch name to clipboard

Conversation Commits4 (4)Checks Files changed

Draft

Adrian Morrison 1-month paid-trial iCAC & LTV model (xlsx)#29
johnkalis wants to merge 4 commits into
mainfrom
cursor/adrian-morrison-1mo-trial-ltv-icac-fd07

Commits

Commits on Jun 5, 2026

Add Adrian Morrison 1-month paid-trial iCAC & LTV workbook

cursoragent
and
johnkalis
committed
Populate Adrian Morrison model with real warehouse LTV + full methodology

cursoragent
and
johnkalis
committed
Add LTV-dilution handling for 1-mo trial (realization lever + sensitivity + breakeven)

cursoragent
and
johnkalis
committed
Add all-markets rate card tab (1-mo rate = March rate - 25%)

cursoragent
and
johnkalis
committed

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