I'm a web developer specializing in HTML email development, responsive digital experiences, CRM workflows, and marketing automation.

I'm building a focused portfolio of responsive HTML emails, including promotional campaigns, newsletters, and transactional messages. My work emphasizes table based layouts, inline CSS, fluid and hybrid responsive techniques, email client compatibility, accessibility, and quality assurance.

Alongside email production, I build marketing technology that connects lead capture, customer data, CRM workflows, APIs, webhooks, scheduled processes, analytics, and automated follow up.

I'm currently expanding my working knowledge of HubSpot, Klaviyo, customer journeys, lifecycle messaging, and campaign operations.

The Light Code Labs platform is the clearest example of how I connect development with marketing and sales operations. It brings lead generation, enrichment, qualification, CRM style workflows, website previews, chatbot knowledge retrieval, analytics, and follow up into one system.

My contribution includes:

1. Lead capture, enrichment, qualification, and CRM workflows.
2. n8n automations, API and webhook integrations, queues, scheduled jobs, and background processing.
3. Retrieval based chatbot functionality and structured business knowledge sources.
4. First party analytics, funnels, heatmaps, sessions, reporting, and conversion insights.
5. Responsive interfaces for marketing, sales, onboarding, and client operations.

The supporting stack includes Laravel, React, TypeScript, PostgreSQL, WordPress, PHP, n8n, Docker, and analytics tooling.

My email and MarTech direction is backed by 10 years of web development experience. Selected work includes:

1. A custom WordPress platform for SunnySide 24/7 AC supporting 487+ localized service pages through reusable content models and technical SEO.
2. Responsive WordPress, Shopify, and WooCommerce experiences for agencies and businesses.
3. Custom themes, plugins, landing pages, ecommerce improvements, analytics integrations, and workflow automation.
4. Production systems using PHP, JavaScript, React, TypeScript, APIs, webhooks, databases, queues, and scheduled jobs.

HTML email development, HTML5, CSS, responsive design, email quality assurance, WordPress, PHP, JavaScript, CRM workflows, marketing automation, workflow automation, n8n, APIs, webhooks, analytics, technical SEO, Shopify, and WooCommerce.

I care about clear requirements, reusable systems, responsive execution, careful testing, and work that supports measurable marketing outcomes.

Good marketing technology should make campaigns easier to produce, customer journeys easier to understand, and repetitive work easier to automate.

I'm seeking remote full time opportunities in Email Development, Email Production, Marketing Technology, and Marketing Automation.

Email: thekelvinperez@gmail.com

LinkedIn: linkedin.com/in/TheKelvinPerez

Twitter: @TheKelvinPerez

Portfolio: kelvinperez.com