Add owner stream clarification

content/licensing/2.telemetry.md

@@ -91,3 +91,43 @@ To opt out, set the `TELEMETRY` [environment variable](/configuration/general#te
 ::callout{icon="i-lucide-info"}
 Whether you can disable telemetry depends on your license. Some licenses require telemetry to remain enabled, in which case the `TELEMETRY` setting is ignored. To check whether yours allows it, review your entitlements under **Settings → License** in the Studio.
 ::
+
+## Project Owner Registration
+
+Separately from the usage data described above, Directus sends a project owner registration the first time an owner is set for your instance. This associates the project with a point of contact and, where you opt in, registers you for product updates.
+
+Unlike the recurring usage report, it is sent only when an owner is set or changed, not on a schedule.
+
+### What Is Sent
+
+| Field | What it is |
+| --- | --- |
+| `project_owner` | The registered owner and primary contact for the instance, taken from the onboarding form or the `PROJECT_OWNER` environment variable. This is typically an email address. |
+| `org_name` | The organization name entered during onboarding, if provided. |
+| `project_usage` | How the project is used: `personal`, `commercial`, or `community`. |
+| `product_updates` | Whether you opted in to receive product updates (`true`/`false`). |
+| `project_id` | The same random project identifier used in the usage report. |
+| `version` | The Directus version in use. |
+
+### When It Is Sent
+
+An owner is set when you:
+
+- complete the onboarding form in the Studio,
+- set the `PROJECT_OWNER` environment variable before bootstrapping a new project, or
+- update the project owner in **Settings** in the Studio or through the API.
+
+If the initial send fails, Directus retries once per day until it succeeds, then stops. Once delivered, the registration is never sent again unless the owner changes.
+
+### Where It Is Sent
+
+The registration is sent to `https://telemetry.directus.io`.
+
+### Relationship to Telemetry and Licensing
+
+This registration is independent of both the usage report and the licensing service:
+
+- It is not controlled by the `TELEMETRY` environment variable. Setting `TELEMETRY=false` stops the usage report (entitlement permitting) but does not currently prevent the project owner registration from being sent.
+- It does not contact or depend on the licensing service. 
+
+The only way to avoid sending the registration is to not set a project owner, which means skipping the onboarding form and leaving `PROJECT_OWNER` unset.